[Kajabi Tutorial 9] TikTok Ban: A Wake-Up Call to Own Your Audience and Build a Sustainable Business

This is content from my recent YouTube blog post and is the same content as the video you will find here. You will find the full written blog post here on my website: https://www.askfleur.com/blog/tiktok-ban-a-wake-up-call-to-own-your-audience-and-build-a-sustainable-business

The recent TikTok ban in the US has served as a stark reminder for businesses, especially those heavily reliant on social media for lead generation, about the importance of owning their audience. This event underscores the risks associated with depending solely on a single platform for lead generation and customer acquisition.

I Invite you to Consider to:

1. Diversify Your Lead Sources: Don't put all your eggs in one basket. Explore and utilise multiple platforms and channels to reach your target audience. This could include other social media platforms, email marketing, content marketing, paid advertising, or referral marketing.

2. Build Your Own Audience: Instead of solely relying on external platforms like TikTok or Facebook, create a space where you own and control your audience. Consider building an email list, creating a membership site, or developing a strong presence on your own website or blog. Platforms like Kajabi https://www.askfleur.com/kajabi can provide the tools and infrastructure to build your own online community.

3. Track Your Audience and Lead Sources: Gain a deep understanding of where your leads are coming from. Track your marketing efforts and analyse your audience data to identify which channels are most effective. This data will help you optimise your marketing strategy and allocate your resources effectively.

4. Segment Your Audience: Divide your audience into smaller, more targeted groups based on their interests, demographics, and engagement levels. This allows you to deliver more relevant and personalised messages, improving your marketing effectiveness and customer satisfaction.

5. Own Your Contact Information: Collect and maintain a comprehensive list of your clients' contact information. This allows you to communicate with them directly, build stronger relationships, and nurture them into loyal customers.

The Importance of Owning Your Business:

The TikTok ban serves as a valuable lesson. By taking proactive steps to own your audience and build a sustainable business, you can minimise your reliance on any single platform and navigate the ever-changing digital landscape with greater confidence.

Take this opportunity to assess your current business strategy. Are you overly reliant on a single platform? If so, take action to diversify your lead sources and build a stronger foundation for your business.

For those located in Australia please refer to this information: https://www.abc.net.au/news/2025-01-18/tiktok-is-expected-to-be-banned-in-the-united-states/104832904

Consider exploring platforms like Kajabi https://www.askfleur.com/kajabi to build your own online community and take control of your business growth.

Disclaimer: Please note as a Kajabi Affiliate Partner this blog post includes my affiliate link.