[Next Level Success Step 8] Test and Measure to Refine Your Premium Client Journey

Welcome back to the Next Level Success series! I’m Fleur Allen, your business success coach, and we’re diving into Step 8: Test and Measure. This step is all about refining your premium client journey to ensure you’re continuously improving and evolving to meet your clients’ needs—and ultimately, doubling your revenue.

If you haven’t already, grab the free Next Level Success Business Workbook at https://www.askfleur.com/next-level  to follow along. Let’s get started!

This blog is based on my video blog here

Why Test and Measure?
Creating a premium client journey is an ongoing process. It’s not enough to design a path for your clients—you need to test each step, gather feedback, and measure success to ensure your approach is effective and resonates with your clients.

This process helps you:
1. Understand what’s working and what’s not.
2. Continuously refine your client experience.
3. Stay ahead of trends and changes in client preferences.

How to Test and Measure Your Premium Client Journey
1. Communicate and Gather Feedback:
- Regularly check in with your clients.
- Ask what’s working for them and where they see room for improvement.
- Listen actively to their feedback and implement changes where needed.

2. Measure Key Metrics:
- Engagement Rates: How actively are your clients participating in your offerings? For example, attendance at workshops, webinars, or coaching sessions.
- Conversion Rates: Track how clients move from one level of engagement to the next, such as from a free resource to a paid course or from group coaching to one-on-one sessions.
- Client Satisfaction: Use surveys, testimonials, or direct feedback to gauge their overall experience.

3. Implement Feedback Systems:
- Create easy, client-friendly ways to collect feedback. Examples include:
- Post-session surveys for group coaching.
- Quarterly check-ins for one-on-one clients.
- Simple surveys (3-5 questions) to avoid overwhelming clients.
- Use diverse methods like email, online forms, or even handwritten notes to accommodate different communication preferences.

Real-Life Example from My Business 
In my coaching practice, I gather feedback at key points in the client journey:
- After each group coaching session: I ask clients for their thoughts and suggestions, though not all respond.
- At the end of three-month blocks for one-on-one clients: This allows me to assess their progress and adjust our approach.
- Through occasional surveys: For example, I recently asked clients about their preferred time slots for future masterminds to better accommodate various time zones and schedules.

By incorporating client feedback, I’ve been able to refine my services, expand my offerings, and create a richer experience for everyone involved.

Pro Tips for Effective Testing and Measuring
- Keep It Simple: Make feedback easy and quick for clients to provide.
- Balance Frequency: Don’t over-survey your clients, but ask for feedback at meaningful touchpoints.
- Use Multiple Channels: Whether it’s a survey, email, or a casual conversation, cater to your clients’ communication preferences.
- Focus on Actionable Insights: Gather data that directly informs changes to your client journey.

Take Action Today
Here’s your task for Step 8:
- Identify key points in your client journey where you can gather feedback.
- Create a simple system to collect this data (e.g., surveys, follow-up emails).
- Write down key metrics to measure, such as engagement rates, conversion rates, and client satisfaction.

Download the Workbook Here: https://www.askfleur.com/next-level 

Testing and measuring your client journey isn’t just about collecting data—it’s about creating meaningful, personalized experiences that make your clients feel valued and appreciated. This leads to better retention, happier clients, and more revenue for your business.

What’s Next?
You’re doing amazing work! Join me for Step 9, where we’ll continue refining and building your path to success.

I can’t wait to see what you achieve!