[Next Level Success Step 6] Know Your Premium Client Journey

Welcome back to the Next Level Success framework! I’m here to guide you through my 10-step process to grow your revenue. If you haven’t already, download your free copy of the Next Level Success Business Workbook at https://www.askfleur.com/next-level so you can follow along.

View my You Tube video on this topic here

In Step 6, we’re focusing on a topic that’s close to my heart: knowing your premium client journey. This step is all about understanding your top clients—who they are, what they need, and how to create a joyful, bespoke experience for them.

What Is the Premium Client Journey?
Your premium client journey is the tailored experience your highest-value clients have with your business. These are your top 20% of clients who often contribute to 60-80% of your revenue.

When you refine and enhance this journey, you’ll not only improve client retention but also create a business model that’s enjoyable for both you and your clients.

Step 6 in Action: Defining Your Premium Client
If you’re new to business and don’t know who your premium clients are, start by imagining your dream clients. Often, your instincts already know who you’d love to work with—trust yourself!

If you’re an established business, take some time to reflect on your past clients:
- Who were your best clients?
- Who brought the most value to your business?
- Most importantly, who did you love working with?

Once you’ve identified these clients, refine their profiles by considering:
1. Demographics: Age, gender, profession, and other defining traits.
2. Interests and Values: What motivates them? What do they care about?
3. Communication Preferences: Do they prefer face-to-face meetings, emails, or phone calls?
4. Behaviours: Where do they spend time online (LinkedIn, Facebook, etc.) and offline (events, groups)?

Understanding these elements helps you connect with your premium clients more effectively and deliver a personalised experience.

Why It’s Important to Know Your Premium Client
When you know your premium client, you can:
1. Build Better Relationships: Deliver a customised, memorable experience that fosters loyalty.
2. Enhance Your Business Model: Focus on serving the clients you love, creating a fulfilling and joyful business for yourself.
3. Grow Strategically: Attract more clients who align with your ideal profile, boosting revenue while maintaining balance.

Practical Tips for Refining Your Premium Client Journey
Here’s how you can apply Step 6 effectively:
- Start with Intuition: If you’re unsure who your premium clients are, trust your gut. Often, your instincts will lead you in the right direction.
- Analyse Past Clients: Review client interactions to identify patterns—who brought the most value and who was the most enjoyable to work with?
- Engage Directly: Survey your current clients or simply ask questions during interactions to learn more about their preferences, interests, and needs.
- Be Flexible: Your premium client journey may evolve as you gain more insights, so revisit this process periodically to refine your approach.

Creating Joyful Experiences for Premium Clients
Ultimately, this step is about creating a joyful and rewarding experience for both you and your clients. Your premium clients deserve a bespoke, personalised journey that reflects the value they bring to your business.

If direct client engagement excites you, lean into it! If not, delegate these tasks to someone who thrives on building relationships, while you focus on what you love most in your business.

Take Action Today 
Use the Next Level Success Workbook to map out your premium client journey. Write down who your premium clients are, what their profiles look like, and how you can enhance their experience.

Download the Workbook Here: https://www.askfleur.com/next-level 

Refining your premium client journey is a key step toward creating a sustainable and joyful business. Take the time to implement this, and you’ll see the impact on both your revenue and personal fulfillment.

I can’t wait to hear about your progress! Join me for Step 7, where we’ll continue building toward your business success.